Experience

ABM INDUSTRIES/THE INTERSECT GROUP

Atlanta, GA                               3/2024 – 9/2024

Freelance Art Director & Business Presentation Specialist

Provided artistic vision and visually compelling narratives to C-suite executives and marketing teams that led to an increase in audience engagement, comprehension, and retention of information. Analyzed complex data to elevate presentations. Trained stakeholders on best practices for presentation design and communication to improve overall presentation quality and clarity. Collaborated with cross-functional teams to ensure messaging aligned with business objectives and branding.

Key Achievements:

• Instrumental in securing project approvals from leaders by developing over 30 impactful presentations for executive-level meetings and internal communications.

• Reduced design turnaround time by streamlining the presentation development process through the creation of standardized templates and workflows.

SYNCHRONY/AQUENT

Alpharetta, GA                           2022 - 2023

Freelance Art Director & Designer

Managed projects and deliverables involving new business development initiatives, corporate events, internal corporate communications, emails, social media, advertising, presentations, websites, and print collateral. Created visual solutions that inspired, informed, and captivated consumers across digital, print, social, and environmental channels. Worked closely with clients to identify their business needs and define the project scope. Collaborated with account manager, copywriter, proofreader, senior art director, project manager, and traffic manager to ensure projects met the client’s satisfaction. Participated in kick-offs for new projects.

Key Achievements:

• Worked on multiple projects simultaneously with constantly changing priorities, deadlines, and parameters. All projects were completed with a high level of customer satisfaction, on schedule, and within budget.

• Modernized and elevated proposal process to include customized infographics to create engaging narratives.

EY (ERNST & YOUNG )

Atlanta, GA                                     2010 - 2021

Art Director & Designer

Delivered conceptual direction, design, and execution of large projects and marketing initiatives. Managed multiple projects simultaneously with Agile/Lean methodologies. Worked closely with account managers and clients on strategic advertising, product marketing, brand identity, and digital campaigns. Incorporated state-of-the-art techniques, new methodologies, and visualization tools to create captivating content. Created designs based on quantitative data, site metrics, customer feedback, and usability findings. Prepared and presented visual mockups to communicate high-level design strategies. Monitored projects through timelines to ensure work is being completed accurately, on schedule, and within budget.    

Key Achievements:

• Shifted processes and presentations to digital formats which resulted in winning 75% of all digital proposals the first two years.  

• Achieved a 90% success rate for proposals and secured multiple $30M+ contracts by utilizing videos as a storytelling device to elevate the company’s reputation as modern, strategic, and forward-thinking.

Various

FREELANCE ART DIRECTOR/SENIOR GRAPHIC DESIGNER                                  

Atlanta                     2003 - 2010

Imparted knowledge of new trends and emerging technologies along with innovative, out-of-the-box conceptual thinking to deliver a wide range of creative projects including advertising campaigns, presentations, new marketing initiatives, brand identity, and digital initiatives including websites, social media, and email campaigns. Worked closely with clients to understand their unique needs and develop project scope. Collaborated with cross-functional teams in developing creative elements from scratch while ensuring brand guidelines were met. Monitor projects to ensure budgets, project outlines, and timelines were met.

Home Depot

Designed advertising campaigns promotional materials for Latin American markets.

Vanity Fair

Senior Design Lead for three major brands. Led an 8-person team in building a National Touch brand from concept to completion. Managed all aspects of photo shoots, and collaborated with mass channel retailers to ensure brand was consistent with in-store collateral. Achieved profitability in 6 months with a net gain of $300K in market share.

Southern Company

Worked closely with client to identify their business needs and define the project scope. Collaborated with internal departments in developing innovative and creative design collaterals that were consistent with brand guidelines. Supported leadership on successful launch and brand updates.

Trade Am

Designed art concepts based on market research. Managed photo shoots and art selection for illustrative materials.

Ambrosi

Managed multiple projects simultaneously involving photography, graphic design, and visual style development for campaigns and publications.